
If there’s one pop-cultural shift that will most likely be studied long after this decade ends, it is the public shift from viewing fame as a strange sort of entertainment to viewing fame as a legitimate career path. Everyone is famous; all it takes is one viral video or dumb reality show or talent contest to project an unknown into the weird realm of celebrity, where every move they make is documented and fawned over (or ripped apart) until the public tires of them and moves on to something else. In a way, this has always been the case for celebrity, in terms of having unknowns suddenly become the “next big thing,” but the instant access to millions via…






