Just this year alone, Disney believes it will make nearly 4 billion dollars internationally off of their “Disney Princesses” brand, a marketing scheme that has set off a wave of “princess fever” amongst young girls. Martha Irvine of the Associated Press explores the sociological impact that the princess push has had on young women over the past few years, finding that several psychologists (and parents) worry that the current state of princess overload is leading girls to embrace gender stereotypes and have unrealistic expectations about their lives, with parents actually buying into the princess hype and placing their daughters on a “princess pedestal.” “It just encourages parents who put their kids …
